DIFFA: Design Industries Foundation Fighting AIDS

Design Industries Foundation Fighting AIDS (DIFFA) raises and grants funds to organizations that fight HIV/AIDS. DIFFA is one of the country’s largest supporters of direct care for people living with or affected by HIV/AIDS, of preventive education programs for those at risk, and of public policy efforts about HIV/AIDS. Supporters of DIFFA come from all fields of fine design and the visual arts, including architecture, fashion design, interior design, photography, and consumer product design, among other design fields.

For Art Lives,  POBA’s tribute to a generation of artists lost to AIDS, DIFFA has nominated three exceptionally talented artists who died from AIDS  and whose works involved design in an interesting variety of genres:  Ken Kendrick, award-winning graphic designer and former art director for New York Times Sunday Magazine;  Patrick Kelly, American-born, Paris-based clothing designer par excellence;  and Jim Terrell, architect and designer of some of America’s most memorable commercial and personal spaces.   Through DIFFA’s nominations, we are able to see and remember the talent, passion and timeless accomplishments of these designer artists lost to us from AIDS and to learn a bit more about what shaped their vision and their lives.